Desteia — Founding head of growth. Currently building GTM for an AI supply-chain OS on US–Mexico trade.
~/jose-roqueni — ai marketing engineer
AI marketing engineer.
15 years in GTM across agencies, startups, and AI companies. I build systems that find customers, write outbound, and test growth — then make them smarter with the data.
15 yrs in GTM
10+ companies across agency, startup, and AI
AI × GTM where the work sits now
companies I've worked with
background
Roles and companies across every marketing wave.
AskTuring — Chief Marketing Officer. Enterprise AI that answers from a company's own knowledge.
Burna AI — GTM Advisor. Safety and data quality platform for clinical research.
Cadi — Fractional CMO. Multi-chain platform for traders to bridge, swap, and manage wallets.
Agent Copilot — CMO. Scaled an AI video platform to 15,000 videos sent monthly; 25% better outbound conversion.
Transak — Head of Global Marketing. $100M revenue, 120 countries. 4,000 MQLs, +276% QoQ. Partnered with Coinbase, Binance, MetaMask, Uniswap.
Genio — CMO. AI SaaS for restaurants: scheduling time down 70%, no-shows down 40%.
Prowell Media — VP Growth. Built news platforms reaching 100M+ monthly visitors.
Social Rocks — Head of Marketing. 250+ campaigns, $10M annual ad budget, for Citi, Microsoft, Coca-Cola, Disney, BMW.
Makken — Head of Revenue Ops. Scaled a top-10 Mexican agency to $20M revenue and a successful exit.
what I believe
Marketing is becoming an engineering discipline. Don't just run the campaign. Build the machine that runs it.Read the full manifesto →
Say hello
Reach me at hi@joseroqueni.com or on LinkedIn.