~/jose-roqueni — ai marketing engineer

I build AI agents that run your growth.

Agents that find your customers, write your outbound, test your ads — and get smarter every week. 15+ years scaling startups. Now engineered.

$100M annual revenue company scaled

276% MQL growth in one quarter

250+ campaigns shipped

agents running:

why this role exists

The most valuable marketer changes with every major tech wave.

1
Traditional marketer — made people care with story. Print, radio, TV.
2
Digital marketer — owned the new channels. SEO, PPC, social.
3
Growth hacker — lived in loops. PLG, retention, experiments.
4
Marketing engineer — builds AI agents that run the whole system. ← This is the wave we're in.

A forward deployed engineer embeds with your team and builds AI workflows. A marketing engineer does the same — for growth.

Watches:: your Gong calls, Intercom tickets, G2 reviews — every week.
Does:: extracts the exact words customers use to describe the problem.
Ships:: a memo ranked by how often each phrase shows up. Your copy stops guessing.

Watches:: job posts for the role you sell to, funding announcements, competitors getting torched in reviews.
Does:: enriches the contact through Apollo the second a signal fires.
Ships:: outbound drafted around that exact trigger. Not a sequence — a reason.

Watches:: keyword gaps in Ahrefs and who's on page one.
Does:: reads the top three results, then writes a better post with the founder's actual take baked in.
Ships:: the draft, meta title, and internal links — ready for approval.

Watches:: one offer, 100 ad variations across three angles.
Does:: pushes them live through the Meta API and kills anything under 1% CTR on its own.
Ships:: only winners keep spending. Your budget stops subsidizing losers.

Watches:: your CRM, ads, site, support, and every customer conversation. Sales and marketing data in one place.
Does:: builds a GTM brain on that data: dashboards, analytics, and a chat that answers anything about how you sell.
Ships:: an AI chief of revenue. Not another dashboard. Intelligence you can ask.

Watches:: every customer interaction across channels: Zoom, virtual calls, email, chat.
Does:: records it, then turns it into insights: competitor mentions, product bugs, feature requests, customer-success signals.
Ships:: a live read on the health of the base, and the next deal hiding in a call you already had.

And many more. Every system is built for your stack, and every one gets smarter with your data.

I've done this through every wave.

Desteia — Founding head of growth. Currently building GTM for an AI supply-chain OS on US–Mexico trade.

AskTuring — Chief Marketing Officer. Enterprise AI that answers from a company's own knowledge.

Burna AI — GTM Advisor. Safety and data quality platform for clinical research.

Cadi — Fractional CMO. Multi-chain platform for traders to bridge, swap, and manage wallets.

Agent Copilot — CMO. Scaled an AI video platform to 15,000 videos sent monthly; 25% better outbound conversion.

Transak — Head of Global Marketing. $100M revenue, 120 countries. 4,000 MQLs, +276% QoQ. Partnered with Coinbase, Binance, MetaMask, Uniswap.

Genio — CMO. AI SaaS for restaurants: scheduling time down 70%, no-shows down 40%.

Prowell Media — VP Growth. Built news platforms reaching 100M+ monthly visitors.

Social Rocks — Head of Marketing. 250+ campaigns, $10M annual ad budget, for Citi, Microsoft, Coca-Cola, Disney, BMW.

Makken — Head of Revenue Ops. Scaled a top-10 Mexican agency to $20M revenue and a successful exit.

Marketing is becoming an engineering discipline. Don't just run the campaign. Build the machine that runs it.

Tell me about your growth problem. I'll tell you which agents would solve it.